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ASCP - Community Outreach
 Posted: February 25th, 2010 @ 6:04pm

The best marketing tool is word-of-mouth. One way to get the word out is through community activities. You may want to try a few of these ideas. For example, you could commit to five community events as part of your practice building plan.
The following list offers ideas on events, activities, and segments of the community that you could be a part of. You can offer to give a short presentation on the benefits of proper skin care, and/or hold a drawing to give away free or discounted facials, make-up application or other skin care treatments.
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Association events
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Battered women’s shelters/displaced families
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Care for the caregivers
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Career Day at local schools functions
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Community living
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Community organizations
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Corporate gift certificates for Employee Appreciation Day, Boss' Day, etc.
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County fairs
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Educators
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Fundraisers
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Health fairs
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High school proms
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HIV-positive support programs
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Hospitals
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Lectures/demos
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Nursing homes (staff and patients)
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Parks
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Prenatal programs
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Professional identification (t-shirts, hats, pins to get your logo out there)
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Prom/homecoming preparation for the underprivileged
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College and university classes
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Radio station staff
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Raffles
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Scholarship program
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Shopping malls
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Silent auctions
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Social workers
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Sporting, fitness & health eventsStudent-generated ideas
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Teaching wellness
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TV/articles
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Underwriters
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Walks
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YWCA/YMCA
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